Changing the movie fight scenes.

I'm tellin' ya...It's gonna be tough to break these suckers over somebody's head in a movie bar fight scene.

Brewing up a new way to sell its beer

The problem with Iron City Beer isn't the packaging...it's that it tastes like crap. I avoided that stuff like the plague when I lived in Pittsburgh.

Now excuse me, I have to go inhale a shot of Jagermeister.